During his administration, Gómez López hopes to leave more than a thousand rooms available for visitors
The tourism strategy will seek to position Jocotepec as a destination and not a transit point.
Miguel Cerna: In order to stop being a «passing through» option and turn Jocotepec into a «destination» attraction, the Municipal Government is betting on more hotel rooms.
The plan is to move from the 492 rooms that the municipality currently has, to more than 3,000 in less than five years, according to the Municipal President, José Miguel Gómez López, plan he described in a July 5 interview posted on social networks.
«Our mission is to change the image of Joco from a pass-thru municipality to a destination,” he said, explaining that “we have a very stable economy but people think of us as a pass-through municipality. Why? Because at this point we only have 492 rooms, when Chapala probably has 3,000. I think that in less than five years we could have 2,000 to 3,000 rooms.»
The mayor announced the construction of a 400-room hotel and negotiations with three more developers interested in building resorts, saying that he hopes to raise the number of available rooms to over a thousand at the end of his three-year term in 2021.
Instead of a destination of «disorder or drunkenness», Gómez López said that the tourism strategy is aimed at family vacation tourism, that is, for visitors to holiday in Jocotepec for more than a weekend, reversing the trend of being a transit area for people going to Chapala or Mazamitla.
In addition, the Municipal President invited the developers to invest in the municipality in the form of housing, entertainment and related improvements since, according to him, the Jocotepec Lakeside area currently has the highest probability of economic growth.
He pointed to the proximity to the Guadalajara Metropolitan Zone and the airport, the road infrastructure, the demand for places to relax and the unspoiled environment of the southern area of the lake between the towns of San Pedro Tesistán and San Cristóbal as investment draws in Jocotepec.
An example of the attraction of Jocotepec for investment, Gómez López pointed to the proposal for the sustainable «Poblado del Cardenal» housing complex that will build 1,500 homes in an ecologically sound design that will not to generate a negative impact on the local ecosystem.
«I hope they invest in it,” Gómez López said, “and we are open to seeing how well they do. The only thing I ask is that when an investment is made with sustainability in mind, it is also good for the investors »
Translated by Patrick O’Heffernan
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