The letters will now beautify the small plaza in the Fátima neighborhood
Town ID letters’ initial location was at the traffic light on North Cardenal Street and the Chapala-Jocotepec highway. Photo: File.
Alma Serrano (San Juan Cosalá).- The Mexican town ID letters of San Juan Cosalá will be relocated by the City Hall of Jocotepec to the small square in the neighborhood of Fátima, on the Chapala-Jocotepec highway. The identity signage was initially placed on Cardenal Street in September 2018.
Last May 8, personnel of the municipal government began gathering support to move the colorful letters to the small plaza on Zaragoza Street, at the crossroads of the village.
The delegate of San Juan Cosalá, Carlos Vázquez Reyes, said that the change in the location of the letters was made at the direction of the Department of Urban Image of the municipality of Jocotepec.
«The Department of Urban Image says that this small square looks very lonely,” he commented, “and the reason for placing them [the letters] there is to encourage people to visit the neighborhood of Fátima and to make the square look nicer.”
The huge decorated letters spelling out the town’s name are part of a nationwide government initiative promoting Mexican tourism. As such, their design captures characteristic aspects of the town such as its main square, the parish, the views towards Lake Chapala and the impressive landscape of the San Juan Cosalá mountain range.
Translated by Mags Petela
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