During Holy Week and Easter, tourists spent an estimated 18 million pesos in the municipality
Jocotepec boardwalk merchants claimed sales were slow, but official estimates of tourist revenue paint a brighter picture. Photo: Hector Ruiz.
Héctor Ruiz Mejía (Jocotepec).- After a “terrible streak” caused by two years of the Covid-19 pandemic, the recent Easter holiday season had a favorable economic impact in Jocotepec, said Víctor Loza Ornelas, director of Tourism and Craft Development for the municipality.
More than 18 million pesos (about US$900,000) were spent in the municipality during Holy Week and Easter, according to a management study of estimated tourist revenues.
The estimate was based on the average number of visitors, which, according to the director, reached 18,000 over the holiday period.
Visitors are classified into two categories: those just passing through and those staying for an extended period.
Those who visit for just one day are estimated to spend around 350 to 400 pesos per person.
Longer-term visitors, including those making use of the municipality’s hotels, are estimated to spend between 1,200 and 4,500 pesos per person.
Merchants along the Jocotepec boardwalk have complained that holiday sales were lower than anticipated.
But Loza Ornelas said he was satisfied with the results, particularly given the “terrible streak” of the past two years, caused by the pandemic.
Translated by Alan Ferguson
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